MOSAIK

Project:

Client: Dansk Storbyturisme

We were approached by Dansk Storbyturisme (a joint business development organization comprising the four largest cities in Denmark) with the challenge of creating a common platform for all the guides, toolkits and webinars created within different projects, and aimed at helping Denmark’s cultural institutions, museums and festivals boost their business and communications.

Our solution was MOSAIK: A new digital platform with a clear, well-defined concept and visual identity. We also trimmed down a large pool of content to a more concise, manageable size, organized within a straightforward user-journey centered around specific challenges.

To dive deeper, and create further buzz around the platform and project, we are producing an ongoing podcast series featuring specialists and thought leaders within Denmark’s cultural world.