Brand strategy & visual identity
Project:
Client: VisitAarhus
We created a new brand strategy for VisitAarhus and The Aarhus Region, with new core narratives, a simplified brand hierarchy, and an updated visual identity for the whole destination.
In 2021, we were approached by VisitAarhus to help them create a new brand strategy for The Aarhus Region. At the time, it was a fairly new destination with strong products and experiences ranging from urban to outdoor, but missing a clear strategy cutting across municipal boundaries and encompassing a diverse geography from natural expanses to modern cities.
We built a new framework for the destination’s branding and marketing, including: a new, simplified brand hierarchy, core narratives, and a new visual identity.
Frame & Work facilitated the process, including stakeholder involvement and workshops as well as methodology and conceptualization.
